How CRM helps Marketing

Customer Relationship Systems(CRM) help three key groups in a business – Sales, Marketing and Service.

In a previous article we looked at the Sales Productivity Benefits of CRM. This article  looks at the way  Marketing can meet its objectives using a CRM.

A CRM system is a fundamental platform to help a company achieve their key objectives. Without a CRM most of these are a ‘pipe-dream’.

Download the CRM Checklist now and clarify the reasons you need CRM To ensure you find a successful solution that includes Marketing features you need.

In fact, only the second objective “Increasing Brand Awareness” does not fundamentally rely on a CRM.

Do you agree or disagree?

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