Here’s the ‘big one’ for CRM Magic Quadrants – Sales Force Automation (SFA). Modern CRM systems are often bought for enhancing sales management and processes.
As always, the leaders quadrant has the happy vendors in it – namely salesforce.com, Microsoft, Oracle and SAP(for the first time).
Want to see who the movers are – compare with the July 2011 Magic Quadrant. Microsoft Dynamics Online has remained in the “visionaries” category, while Oracle Fusion has replaced Oracle On-demand as the go to offering,
If you want to know how to integrate SFA with Key Account Management in your CRM system then download our Sales Key Account Management Guidebook.
NetSuite has entered the challengers quadrant, based on its capability to add to an ERP. A bit of a surprise is that SugarCRM remains in the Niche category.
A historical view of Gartner and Forrester Quadrants(from Leon’s Blog)