How mature is Cloud computing?

When cloud applications first came to market, it was mainly through small scrappy software companies. Over time, the natural advantage of cloud applications has meant that established vendors have had to respond. Today, in virtually any software application category you will have a good cloud option, that makes “Why not the cloud?” a valid question.

On our CRM-Guidebooks site, we ask the intentions of CRM purchasers on cloud versus onsite. Across the survey group of over 800, 27% intended to deploy a cloud solution compared to 16% on-site and the largest group undecided at 57%.

When we look at the data by company size it skews a little more towards cloud. 36% of SMB’s are intending to deploy a cloud solution, with only 14% preparing for an on-site system. This 9% difference indicates that SMB’s are already asking “Why not the cloud?”

This was a CRM survey, a relatively simple application – it does not need to ‘touch’ many other systems. It can be a standalone sales or support system, when it does need integration it may be simply to a website or marketing system.

More complex systems like ERP/Accounting will need to ‘touch’ many more systems and have a larger integration need. Our sister site ERP-Guidebooks asks the same question, in this case only 18% looked to deploy ERP in the cloud, and 37.5% would deploy on-site.

ERP and CRM are only two categories of an ever expanding range of cloud solutions. Below is a Forrester chart on various cloud initiaitves thoughout APEJ. Download our Cloud Guidebook for more information.

Forrester Survey

Beware of “fake & false” Clouds

When is a Cloud application not a real Cloud application

Zack Nelson of Netsuite has strong views on this – CRN interview with Zack Nelson.

“There are real clouds and fake clouds. The fake clouds are people who are taking existing technology and saying, ‘We can host it for you and that’s the cloud’.”

How can you tell a  fake cloud from a real cloud? Nelson goes on to say …

“If the application is not web-native it’s not going to give you any of the benefits of the cloud. You’re not going to get any of this cost reduction, customization migration, or anytime, anywhere access because you are still using intermediary technology to access a hosted application.

We’ll take a closer look and let you know what we find.

Mobile Applications – huge growth expected for Business

IBM have peered into the looking glass and identified that there is huge focus on Mobile applications.

After surveying 2,000 information-technology professionals in 87 countries, IBM found that more than half believe that within the next five years, more developers will be working on mobile applications and cloud-based architecture than traditional computing platforms for enterprise.

The full Wall Street Journal blog article.

This is not surprising, another report 2010 from Aberdeen Group looking ERP in SME identified Mobile access to corporate data as a competitive advantage:

The top 20% (of ERP installations) by aggregate performance scores also enjoy an 80% advantage in having access to ERP with mobile devices.

Please share your thoughts and look up our Mobile CRM Guidebook.

Your need – Business or Technical Info

There are often a number of drivers behind CRM decisions. The most important  are Business drivers that come from business units; then there are Technical drivers that come from IT. Your current investments in IT systems also need to be considered. Our free CRM checklist will assist you to clarify your business needs.

The Business drivers can include:

  • Increase revenue
  • Improve profits
  • You need to acquire more customers
  • You need to retain and grow current customers
  • You need to improve cross-sell results

Technical drivers can include

  • Integration with other business software such as ERP, Financial, HR, Supply Chain
  • You are carrying out a wholesale change to the way you operate your IT infrastructure
  • You buy another company and need to integrate them into your CRM
  • You move from a centralised IT structure to a decentralised one

You will notice that CRM Guidebooks and its content is mainly business driven. Even some of the Technical drivers have significant business drivers at their core.

Our objective is to give you independent advice on your options and its up to the vendors to convince you why their technical vision is better than another company’s.

Find the right CRM solution and vendor for your business now!