Solution — CRM Guidebooks

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CRM systems when used well can help marketing departments prove their value to the business. Some types of marketing such as advertising provide only vague returns, as its hard to measure who bought your product from a newspaper advert. However, by using a CRM and sending out an email or a brochure you are able to measure who bought products – and so measure how much revenue was generated.

CRM can simplify marketing processes and drive customer. CRM functionality enhances management of marketing resources, segments and lists, campaigns, leads, trade promotions, and marketing analytics.

The benefits

Drive customer demand
Increase returns on marketing investments
Make intelligent business decisions with enhanced customer insights
Increase speed to market
Maximize visibility into and control of entire marketing process

Marketing functionality can be found in all the major CRM suites such as:
Microsoft Dynamics
SAP
Salesforce.com
NetSuite

In addition there are marketing specialist companies that do Marketing Austomation:
StrategyMix
Aprimo
Marketo
Eloqua

SilverPop

CRM Checklist: Compare And Score Your Top CRM Vendors Now!

Your need – new system or replacement

What is your experience with a CRM system? If you have never had a CRM system installed then look at the section in CRM Guidebooks on choosing the right solution and vendor. Both have downloads to help you look into and define your requirements. In simple terms you need to

look at what you do today
honestly judge whether have:
- good processes in place today (that you want to automate)
- limited processes or structure
- or bad processes in place ( that the CRM will ‘fix’ if you implement well)

If you are replacing a CRM system then you need to consider why it is being replaced? Is it a system that is not viable for the long term because it won’t grow with your business or have you lost confidence in it.

Similarly, if the solution did not work as well as you expected – what were the reasons – were they in the solution or were they due to commitment from your firm?

Download the Choosing a Solution and Choosing a Vendor Guidebooks for your business today!